Observations from 2011 Waste Management Expo

06/15/2011

By

Share |

 

Observations from 2011 Waste Management Expo

A few weeks ago I had the pleasure of attending the Waste Management Expo in Dallas, TX.  This was my first time attending an event for this industry so I was curious to know the people, technology, equipment, and general atmosphere. As it turns out it was very different from software conventions I’ve attended. During a software convention, people are intrinsically focused on new applications or systems that are being exhibited. Whereas at the Waste Expo it felt as if individuals were interested in  meeting new contacts, and old acquaintances. Attendees were interested in new equipment for their business or a piece of technology that can streamline their processes. However it appeared that the human element was not lost on them, which was quite refreshing. I think in the software industry, we are sometimes too focused on the technology rather than people behind it.

One comment that was made by an attendee that I found interesting was a lack of marketing presence at the Expo. The irony is that you have hundreds of companies marketing products and services but not many focused on helping a company from a sales and marketing standpoint. Most companies nowadays are looking to streamline process, lower cost, and increase productivity. Doing more with less is the new motto in today’s economy. It’s especially critically for organizations, small businesses, and public sector to provide technology that can deliver flexible, user-friendly interface while at the same time enhance worker’s productivity. One of the best ways to accomplish that goal is with a Cloud-based solution. For those not familiar with Cloud Computing it’s simply having access to critical company information such as Sales, Marketing, Customer Service, or Accounting via internet connection and a web browser. Cloud is a big topic that’s trending right now but companies haven’t developed a strategy around it. The Waste Management industry is one that can benefit from such a strategy as long as companies are thorough in their evaluation process. Simply adopting Cloud services for the sake of it would not be my recommendation. An Executive must understand if adopting a new technology would help or hinder worker productivity.

Another topic that was mentioned at the Expo was social media. Individuals are constantly bombarded by the notion that social media is critical to any marketing strategy. Although I think Twitter, Facebook, and LinkedIn are important tools I advise people to be careful how they use it. The only way it can be effective is if an individual provides relevant content to their audience thereby having more credibility. Just like any marketing campaign you have to be careful that consumers don’t associate you with spam. The Waste Management industry is definitely one of the more unique verticals out there. I learned a great deal at this past conference and I can’t wait to attend next year’s event. See you in Vegas!

Share |